| Driving cross-channel traffic with multichannel loyalty programs
Loyalty programs can be extremely effective at driving cross-channel traffic,especially if that is a key objective of a program. Specific segments of customers can be isolated and offered opportunities to be rewarded for changing their behavior. Increasing channel usage temporarily should lead to permanent increases in some of the promoted population. And voila, objective accomplished. First, lets boil a loyalty program down to its basic components. They include: A storage of value accrued by the purchases and behavior of a consumer. Hard benefits, which include monetary, product or service rewards that can be acquired by the consumer in exchange for the accrual. Soft benefits, which include non-financial advantages that program members receive that are not available to the general public.
How to launch your business online
Launching a business of any kind isn't easy. No matter how small the business, you still need a legal structure, such as a corporation, LLC, partnership or sole proprietorship. You also need computers, phones and Web connections; financial, budgeting and marketing skills; a bank account; merchant services to process credit card payments; and much more. If you want to start small, build it yourself and grow the business over time, using Web-based services to launch your business is a viable choice that scores of entrepreneurs are selecting. Service providers such as Interland, Yahoo! Small Business, Big Step, 1&1 and others offer simplified do-it-yourself packages that make the setup process straightforward. Even with little technical know-how, you can quickly get a basic Web site registered, designed and online for as little as $20 a month.
Save money by booking your holiday online
Booking a holiday? The web can be the cheapest way to find the best deal as you get to shop all over the globe. If, that is, you have the knowhow to navigate the internet’s changing face. The travel industry was one of the first to embrace the potential of the web, as airlines and hotels leapt at the chance to slash administration costs and ensure that hotel rooms and airline seats were filled. For proof of the wholesale success of the travel industry’s move online, you need only to survey the forlorn state of today’s high-street travel agencies. Take a look at the screamy package offers (often poor value compared with web price points); an attempt to drum up custom among the dwindling number of travellers unwilling to go online. Yet, even for the tech savvy, it can often seem like a jungle out there.
Bodog Online Casino Boasting Massive Progressive Jackpot
If you enjoy the thrill of playing a slot machine that has a huge potential payout then listen up because we found you the big one. Bodog's online casino has two amazing slot games, "Mid-Life Crisis" and "Shopping Spree" which share in a global progressive jackpot that as of April 20, 2007 hit a whopping $771,661! Both of these slots are part of Bodog's free casino download. So if you're in the mood to relax with some online slots, just download the Bodog casino and take your crack at the nearly $800K waiting to be won. About the games… 1 - Mid-Life Crisis Progressive Players with a sense of humor will enjoy the mid-life crisis references such as going bald and the entertaining retro-style "bowchickabowow" background music.
New Zealanders Go Online to Shop
Nielsen//NetRatings today released information from the first wave of a continuous Online Retail Monitor for the New Zealand market. The results show just how strong the New Zealand market is for online shopping. In a month-long period over December 2006 to January 2007, 66% of adult New Zealand internet users made a purchase online and 95% researched goods or services via the internet. In comparison, 54% of Australians made a purchase online in the lead up to Christmas, and 87% researched goods or services online, according to Nielsen//NetRatings’ Australian Online Retail Monitor.
Moreover, New Zealanders are spending up big online. The average amount spent online was NZ$774 for the measured period, whilst in Australia the December figure was A$570 (NZ$649). .
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